“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”
“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”
The Problem: High Volume, Low Yield
A Microsoft Dynamics 365 Partner had spent 18 months generating over 1,200 MQLs through webinars, whitepapers, and in-house outbound. But despite the volume, the results were disappointing:
- Fewer than 20 meetings booked
- No clear buyer signals or verified contact roles
- Reps left to do their own research, killing productivity
They were sitting on a sea of top-of-funnel data, but none of it was turning into real conversations.
The Pivot: Investing Microsoft Co-op Funds in Contact Activation
Instead of continuing with the same motion, the partner redirected $19,000 in Microsoft Co-op Funds into a LeadGenius Contact Activation campaign—a performance-based lead generation program designed to turn content and account lists into actual conversations.
Campaign Objectives:
- Activate dormant accounts from CloudAscent MALs
- Identify real Dynamics 365 decision-makers by title and function
- Use the partner’s existing content as bait (guides, case studies, white papers)
- Validate interest with live outbound calling, custom questions on forms fills, etc.
The Results
Within 30 days, LeadGenius delivered:
- 95 fully qualified Leads (MLs, MILs, MQILs, SLs)
- Each SL verified through:
- A content download
- 3 custom qualification questions
- Live-call confirmation with a decision-maker or budget holder
- Leads included verified titles, firmographics, and solution interest
- 11 Opportunities worth $640,000 in pipeline created within 60 days of launch
Most importantly, every dollar of the $19,000 investment was eligible for reimbursement via Microsoft’s co-op claims process.
Why This Worked (And Why ZoomInfo Didn’t)
Most data vendors provide stale contact info or generic enrichment. That wasn’t enough.
LeadGenius delivered:
- Verified contacts, not just accounts — including titles like Director of Business Applications, Head of IT, and Practice Leaders
- Multi-layer qualification — combining firmographic filters, tech installs, and live interest signals
- Rapid lead activation — with daily lead delivery and full CRM integration
How Microsoft Co-op Made This Free
This campaign was:
- Built on Microsoft’s approved CloudAscent MALs
- Executed with approved co-op claim documentation
- Fully reimbursed within the partner's existing co-op allocation
The result? A pipeline-generating campaign with zero net cost to the partner.
Results & Impact Stats
"You’ve made the sellers very happy, which makes me very happy."
"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."
"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"
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